Agenda

Updated agenda to be released shortly
Cultural Forces Purpose-Led Org Making an Impact
Day 1

2:00 pm - 7:00 pm

Conference Pass Pick-up

6:00 pm - 9:00 pm

Opening Reception

Day 2

8:00 am - 8:45 am

Breakfast

8:45 am - 10:00 am

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Welcome Keynote

Start your conference day with intention and inspiration.

Ian Schafer

CEO, Kindred

Special Announcement

The Gun Safety Alliance:

Manuel Oliver

Co-founder, Change the Ref

Ross Martin

CEO, Blackbird

The Gun Safety Alliance: Special Announcement

A powerful coalition of national and community-based gun violence prevention organizations has united behind the mission to reduce gun deaths 50% by 2030. Will brand leaders join them?

Manuel Oliver at Change the Ref, the Gun Safety Alliance and a gun violence prevention bloc are backing a simple framework any business can follow to rise to the challenge. Learn more about how leaders across industries are leveraging every resource: marketing, cultural, and operational savvy to keep their stakeholders safe from gun violence. Understand how you can get involved individually and as a company live at Kindred 2020.

10:10 am - 11:00 am

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Mastering the Impact and Metrics Balancing Act

Georgie Smith Founder, A Sense of Home

Additional Speakers TBA

Mastering the Impact and Metrics Balancing Act

Nonprofits of every size drive serious impact with smart brand partnerships but are often challenged to balance delivering for their community and satisfying brand expectations. Together, Ashley HomeStore and A Sense of Home have built an authentic partnership that leverages brand, audience, and storytelling expertise to change forever the lives of hundreds of young adults aging out of the foster care system, while educating millions of people about larger systemic challenges. Learn from their leadership how to move the needle in more than one way by building narrative jointly, sharing it authentically, and evolving it relevantly.

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Transforming Business Models for Impact

Transforming Business Models for Impact

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Embracing a New Purpose Without Alienating Your Stakeholders

Embracing a New Purpose Without Alienating Your Stakeholders

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Next-Gen Theories of Change

Next-Gen Theories of Change

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Building Lasting Brand Partnerships

Going Holistic: Building Lasting Brand Partnerships

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The Sustainability Legislation Landscape

The Sustainability Legislation Landscape

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Finding and Refining Your Brand Purpose

Finding and Refining Your Brand Purpose

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Radical Approaches to Diversity & Inclusion

Radical Approaches to Diversity & Inclusion

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Reading the Room: Tone Testing Your Next Initiative

Reading the Room: Tone Testing Your Next Initiative

11:00 am - 11:40 am

Showcase Break

11:40 am - 12:30 pm

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Disrupting Gender Norms to Foster Equity

Ted Bunch Chief Development Officer, A Call to Men

Maggie Hureau Head of Social Impact, Harry’s

Disrupting Gender Norms to Foster Equity

The way we define manhood has a real impact on gender equity, gender-based violence, and the mental health of men everywhere. Whether you influence media at a large scale or lead teams and families, freeing your communities from gender-based expectations sparks real change in public health and happiness. Join us for a session that will illustrate a disruptive vision of a society united by core values instead of gender-based expectations and share specific takeaways on how you and your brand can change the narrative and/or design impactful programs that support a more equitable society for all.

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The Evolving Expectations of the Gen Z Workforce

The Evolving Expectations of the Gen Z Workforce

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Deep Dive: Nuanced Approaches to Complex Issues

Deep Dive: Nuanced Approaches to Complex Issues

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Finding and Defending Your Brand's Political Footing

Finding and Defending Your Brand's Political Footing

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Breaking the Bank: The Financial Systems of the Future

Breaking the Bank: The Financial Systems of the Future

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Hidden in Plain Sight: Neglected Issues Ripe for Brand Impact

Hidden in Plain Sight: Neglected Issues Ripe for Brand Impact

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Marketing & CSR: Better Together

Marketing & CSR: Better Together

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Build a Better Business with Corporate Civic Engagement

Ashley Spillane Founder & President, Impactual

Sofia Gross Public Policy Manager, Snap

Build a Better Business with Corporate Civic Engagement

The 2020 election is quickly approaching and companies and brands have a unique position to not only help drive voter participation but also to encourage civic engagement with employees. A record-shattering 53% of adult U.S. citizens went to the polls in 2018 and research shows that almost any effort made by companies to drive civic participation can move the needle even further.

In this workshop, learn methods to drive nonpartisan employee voter engagement and understand how to optimize the impact of both new and existing programs. Leave with the tools to engage your workforce while building goodwill and supporting democracy—the foundation for systemic change across all cause areas.

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Peer-to-Peer Change Networks: Lessons from the Field

Peer-to-Peer Change Networks: Lessons from the Field

12:40 pm - 1:30 pm

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Consumer Education for Good

Consumer Education for Good

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Deep Dive: How Influencers Raise Money & Drive Impact

Deep Dive: How Influencers Raise Money & Drive Impact

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Ending the Internal Debate on Diversity

Ending the Internal Debate on Diversity

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Fighting Financial Fragility for a Better Future

Laura Barger Chief Marketing Officer, Financial Health Network

Jimmy Chen Founder & CEO, Propel

Ennie Lim Co-founder & CEO, HoneyBee

Fighting Financial Fragility for a Better Future

Despite indicators of a strong economy, only 29% of Americans are financially healthy, with the majority of people facing systemic hurdles that challenge their ability to create stability and thrive. Some of the financial industry’s newest players are building innovative business models that are designed to reinforce consumers’ financial security. Their experience as they navigate legacy systems and a complex policy environment is one every social enterpriser or intrapreneur should hear. In this panel discussion, you’ll learn:

  • How innovators can focus their businesses on positive social change without sacrificing growth or success
  • Early insights on the broad impact of improving basic financial health indicators
  • The role of employers in supporting the financial health of their workforce and communities
  • How consumer education plans can be developed into more impactful holistic programs through partnership

See firsthand how these leaders are introducing creative, measurable financial health solutions to market that don’t sacrifice success to drive social change.

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The Promise of an Inclusive Economy

Anthea Kelsick Chief Marketing Officer, B Lab

Additional Speakers TBA

The Promise of an Inclusive Economy

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Revising Recruiting & Retention Practices with Purpose in Mind

Revising Recruiting & Retention Practices with Purpose in Mind

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Corporate Governance in the Age of Accountability

Corporate Governance in the Age of Accountability

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Peer-to-Peer Change Networks: Doing the Work

Peer-to-Peer Change Networks: Doing the Work

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Building a Purpose Reputation? Start Inside-Out

Building a Purpose Reputation? Start Inside-Out

HR and culture leaders know that employees are your first brand advocates. Awesomely, they’re also your first purpose advocates. Learn from an expert how best to prioritize HR practices that transform employees from followers to movement leaders who find and renew their own motivation and inspiration. You’ll leave with clear next steps to foster an anti-corporate culture that will attract and retain employees while spreading authentic core values to consumers (who barely register most brands’ purpose efforts let alone consider them authentic) from the inside out.

1:30 pm - 2:45 pm

Lunch

2:45 pm - 3:40 pm

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Tapping the Culture-Business Connection

Tapping the Culture-Business Connection

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Seeing The Bigger Implicit Bias Picture

Seeing The Bigger Implicit Bias Picture

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Winning Battles Against Disinformation and Misinformation

Winning Battles Against Disinformation and Misinformation

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Rebuild Your Corporate Volunteer Program

Dave Heath Co-Founder & CEO, Bombas

Additional Speakers TBA

Rebuild Your Corporate Volunteer Program

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Ask Me Anything with a Purpose Powerhouse

Ask Me Anything with a Purpose Powerhouse

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The Paths to Compensation Equality

The Paths to Compensation Equality

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Case Study: Where Influence Meets Impact

Case Study: Where Influence Meets Impact

3:45 pm - 4:45 pm

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Afternoon Keynote

Chance the Rapper

Founder & President, SocialWorks

Afternoon Keynote

4:45 pm - 6:00 pm

Hosted Program Meeting Hour

5:00 pm - 6:30 pm

Dinner Salons

6:30 pm - 9:00 pm

Evening Reception

Day 3

9:00 am - 10:00 am

Nonprofit Showcase

10:10 am - 11:00 am

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Deep Dive: How Influencers Raise Money & Drive Impact

Deep Dive: How Influencers Raise Money & Drive Impact

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FAQ: The Gender (Non)Binary Brief

FAQ: The Gender (Non)Binary Brief

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Lessons to Learn from Peer-to-Peer Fundraising

Lessons to Learn from Peer-to-Peer Fundraising

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Rallying the Workforce to Purpose

Rallying the Workforce to Purpose

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Aligning Employee Performance Goals with Purpose

Aligning Employee Performance Goals with Purpose

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Protecting & Growing Your Personal Brand

Protecting & Growing Your Personal Brand

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Structures of Change: How to Set-up Shop for Maximum Impact

Structures of Change: How to Set-up Shop for Maximum Impact

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Unleash Your Social Intrapreneur

Unleash Your Social Intrapreneur

11:00 am - 11:30 am

Showcase Break

11:30 am - 12:15 pm

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How To Achieve Cultural Fluency

How To Achieve Cultural Fluency

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The High Stakes of Better Representation

The High Stakes of Better Representation

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Are They Trolling? Separating Bad Actors from Good Feedback

Are They Trolling? Separating Bad Actors from Good Feedback

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Connecting Impact to Business Results

Connecting Impact to Business Results

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Selling Circular Economy Values to Your Consumer

AmyAnn Cadwell CEO & Co-founder, The Good Trade

Additional Speakers TBA

Selling Circular Economy Values to Your Consumer

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Nominated Breakout Session

Nominated Breakout Session

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Let’s Be Honest about Community Impact

Let’s Be Honest about Community Impact

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The Business Case for Climate Activism

The Business Case for Climate Activism

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Nominated Breakout Session

Nominated Breakout Session

12:15 pm - 1:30 pm

Lunch

1:30 pm - 2:20 pm

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Managing Missteps, Cancellations, and Crisis

Managing Missteps, Cancellations, and Crisis

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Taking the Economic Long View

Taking the Economic Long View

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Nominated Breakout Session

Nominated Breakout Session

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Do No Harm: A Framework for Radical Transparency

Do No Harm: A Framework for Radical Transparency

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Building the Case for Purpose: Research for Informed Decision-Making

Building the Case for Purpose: Research for Informed Decision-Making

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Finding and Owning Social Good Opportunities

Finding and Owning Social Good Opportunities

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From Perks to Purpose: Updating Your Wellness Programs for Impact

From Perks to Purpose: Updating Your Wellness Programs for Impact

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Case Studies: Brand & Nonprofit Partnerships

Case Studies: Brand & Nonprofit Partnerships

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Do No Harm: Ethical Consumer Privacy Protection

Do No Harm: Ethical Consumer Privacy Protection

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Advocating from the Board

Advocating from the Board

2:30 pm - 3:45 pm

Quest Showcase

3:45 pm - 5:00 pm

Keynote III

5:00 pm - 6:00 pm

Hosted Programs

6:30 pm - 9:00 pm

Closing Party

Day 4

9:00 am - 9:30 am

Breakfast

9:30 am - 11:30 am

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Wellness Workshops

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Continuing Collaboration Workshops

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Measurement Master Classes

11:30 am - 12:30 pm

Lunch

*Schedule Subject to Change

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