Agenda

Cultural Forces Purpose-Led Org Making an Impact
May 11

2:00 pm - 7:00 pm

Conference Pass Pick-up

6:00 pm - 9:00 pm

Opening Reception

May 12

8:00 am - 8:45 am

Breakfast

8:45 am - 10:00 am

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Welcome Keynote

Start your conference day with intention and inspiration.

Ian Schafer

CEO, Kindred

Additional Keynotes TBA

10:00 am - 10:40 am

Showcase Break

10:45 am - 11:30 am

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Mastering the Impact and Metrics Balancing Act

Georgie Smith Founder, A Sense of Home

Additional Speakers TBA

Mastering the Impact and Metrics Balancing Act

Nonprofits of every size drive serious impact with smart brand partnerships but are often challenged to balance delivering for their community and satisfying brand expectations. Together, Ashley HomeStore and A Sense of Home have built an authentic partnership that leverages brand, audience, and storytelling expertise to change forever the lives of hundreds of young adults aging out of the foster care system, while educating millions of people about larger systemic challenges. Learn from their leadership how to move the needle in more than one way by building narrative jointly, sharing it authentically, and evolving it relevantly.

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Future of CSR

Todd Jacobson Head of Social Responsibility, NBA

Future of CSR

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The Promise of an Inclusive Economy

Anthea Kelsick Chief Marketing Officer, B Lab

Jasmine Crowe Founder & CEO, Goodr

The Promise of an Inclusive Economy

Conscious businesses cannot reach their potential in an inequitable society. And while consumer interest in values-driven businesses is on the upswing, the data shows that more and more of those consumers are being left behind by the American economy. Business leaders are well-positioned to address societal challenges and the brands in this session will show how they're doing just that while creating long-term value.

Attend for expert perspectives on:

- Identifying opportunities for more inclusive business practices
- Breaking down the short-term and long-term value and costs of implementing new practices
- Bringing social justice into the decision-making process

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Building a Purpose Reputation? Start Inside-Out

Scott Goodson CEO, Founder, StrawberryFrog

Building a Purpose Reputation? Start Inside-Out

HR and culture leaders know that employees are your first brand advocates. Awesomely, they’re also your first purpose advocates. Learn from an expert how best to prioritize HR practices that transform employees from followers to movement leaders who find and renew their own motivation and inspiration. You’ll leave with clear next steps to foster an anti-corporate culture that will attract and retain employees while spreading authentic core values to consumers (who barely register most brands’ purpose efforts let alone consider them authentic) from the inside out.

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Intrapreneurial Insights Part One: Lessons from the Field

Eli Malinsky Director, First Movers Fellowship, The Aspen Institute

Connie Chan Wang Director, Global Brand Marketing, LinkedIn

Susy Schöneberg Head of Flexport.org, Flexport

Safir Bellali Senior Director Advanced Digital Creation, VF Corporation

Intrapreneurial Insights Part One: Lessons from the Field

In this first session, learn more about the core features of successful social entrepreneurship as you prepare to identify and leverage opportunities for social innovation in your organization. Understand the latest data and emerging trends on the role and impact of social entrepreneurs. Plus, hear from accomplished leaders with the experience and insights you need to accelerate your own impact potential.

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Energy Transition for Investors (CxC)

Energy Transition for Investors (CxC)

11:40 am - 12:25 pm

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Disrupting Gender Norms to Foster Equity

Ted Bunch Chief Development Officer, A Call to Men

Maggie Hureau Head of Social Impact, Harry’s

Disrupting Gender Norms to Foster Equity

The way we define manhood has a real impact on gender equity, gender-based violence, and the mental health of men everywhere. Whether you influence media at a large scale or lead teams and families, freeing your communities from gender-based expectations sparks real change in public health and happiness. Join us for a session that will illustrate a disruptive vision of a society united by core values instead of gender-based expectations and share specific takeaways on how you and your brand can change the narrative and/or design impactful programs that support a more equitable society for all.

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Finding and Defending Your Brand's Political Footing

Matthew McCarthy CEO, Ben & Jerry's

Carleen Pickard Ethical Campaigns Specialist, Lush

Finding and Defending Your Brand's Political Footing

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Transforming Business Models for Impact

Stuart Landesberg Co-Founder and CEO, Grove Collaborative

Maya Chorengel Co-Managing Partner, The Rise Fund

Transforming Business Models for Impact

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Marketing & CSR: Better Together

Austin Schumacher Head of Culture and Entertainment Marketing, Lyft

Mike Masserman Head of Global Policy & Social Impact, Lyft

Marketing & CSR: Better Together

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Intrapreneurial Insights Part Two: Tools of the Trade

Eli Malinsky Director, First Movers Fellowship, The Aspen Institute

Intrapreneurial Insights Part Two: Tools of the Trade

In the second part of this series, you’ll have the chance to build your intrapreneur toolkit. Bring your social innovation ambition and use this time to advance your thinking, build your project plan, and learn practical strategies for creating real, lasting, and meaningful impact.

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Democratizing Divestment: Consumer Financial Products

Democratizing Divestment: Consumer Financial Products

12:30 pm - 1:45 pm

Lunch

1:50 pm - 2:35 pm

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Hidden in Plain Sight: Neglected Issues Ripe for Brand Impact

Hidden in Plain Sight: Neglected Issues Ripe for Brand Impact

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Embracing a New Purpose Without Alienating Your Stakeholders

Embracing a New Purpose Without Alienating Your Stakeholders

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The High Stakes of Better Representation

The High Stakes of Better Representation

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Revising Recruiting & Retention Practices with Purpose in Mind

Ally Svenson Co-founder & Chief Purpose Officer, MOD Pizza

Revising Recruiting & Retention Practices with Purpose in Mind

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Rebuild Your Corporate Volunteer Program

Dave Heath Co-Founder & CEO, Bombas

Rebuild Your Corporate Volunteer Program

Why do corporate volunteer programs exist? Does it check an employee engagement box? Was it designed to fill a community need? Our panelists have honed their volunteer programs to prioritize outcomes. Take your corporate volunteer program from “fine” (or nonexistent) to “full impact” with practices that center the served community and maximize the value of in-kind giving, days of service, skill-sharing, mentoring and more. Create opportunities for your employees to practice making hard challenges easier to solve.

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Build a Better Business with Corporate Civic Engagement

Ashley Spillane Founder & President, Impactual

Sofia Gross Public Policy Manager, Snap

Build a Better Business with Corporate Civic Engagement

The 2020 election is quickly approaching and companies and brands have a unique position to not only help drive voter participation but also to encourage civic engagement with employees. A record-shattering 53% of adult U.S. citizens went to the polls in 2018 and research shows that almost any effort made by companies to drive civic participation can move the needle even further.

In this workshop, learn methods to drive nonpartisan employee voter engagement and understand how to optimize the impact of both new and existing programs. Leave with the tools to engage your workforce while building goodwill and supporting democracy—the foundation for systemic change across all cause areas.

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The Decarbonization & Divestment Opportunity for Investors (CxC)

The Decarbonization & Divestment Opportunity for Investors (CxC)

2:40 pm - 3:30 pm

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Winning Battles Against Disinformation and Misinformation

Christy Provines Founder & President, The 'MPOWER Project

Ambreen Molitor Senior Director, Digital Product Lab, Planned Parenthood Federation of America

Winning Battles Against Disinformation and Misinformation

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Educating Consumers to Drive Social Change

Educating Consumers to Drive Social Change

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Brand Governance in the Corporate Era

Brand Governance in the Corporate Era

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Businesses United to Drive Sustainable Development Goals

Businesses United to Drive Sustainable Development Goals

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Volunteer Management & Capacity Building

Volunteer Management & Capacity Building

3:45 pm - 4:40 pm

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Afternoon Keynote

Danielle Azoulay

Head of CSR, L'Oreal USA

Additional Keynotes TBA

Afternoon Keynote

4:45 pm - 6:00 pm

Hosted Program Meeting Hour

5:00 pm - 6:30 pm

Dinner Salons

6:30 pm - 9:00 pm

Evening Reception

May 13

8:00 am - 9:00 am

Breakfast

10:10 am - 11:00 am

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Special Announcement

The Gun Safety Alliance:

Manuel Oliver

Co-founder, Change the Ref

Ross Martin

CEO, Blackbird

The Gun Safety Alliance: Special Announcement

A powerful coalition of national and community-based gun violence prevention organizations has united behind the mission to reduce gun deaths 50% by 2030. Will brand leaders join them?

Manuel Oliver at Change the Ref, the Gun Safety Alliance and a gun violence prevention bloc are backing a simple framework any business can follow to rise to the challenge. Learn more about how leaders across industries are leveraging every resource: marketing, cultural, and operational savvy to keep their stakeholders safe from gun violence. Understand how you can get involved individually and as a company live at Kindred 2020.

10:10 am - 11:00 am

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Ending the Internal Debate on Diversity

Shawn Outler Chief Diversity Officer, Macy's Inc.

Ending the Internal Debate on Diversity

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The Inclusion Opportunity in Your Supply Chain

Scarlet Cronin Senior Director, Private Sector Partnerships, Tent.org

The Inclusion Opportunity in Your Supply Chain

Corporations investing in building more inclusive supply chains are simultaneously investing in higher retention rates, inclusive workplace culture, and a diverse workforce. Harder to account for is the return on the undeniable impact of supporting human rights and economic development. Learn from experts in implementing inclusive supply chain practices how they approach:

- Sourcing and training economically disadvantaged candidates from refugee populations and trafficking victims
- Navigating laws and policies to hire candidates legally
- Ensuring candidates have the work environment and resources they need to succeed

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Breaking the Bank: The Financial Systems of the Future

Breaking the Bank: The Financial Systems of the Future

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Transparency & Sustainability in the Food Industry

Transparency & Sustainability in the Food Industry

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Peer-to-Peer Change Networks: Lessons from the Field

Michael Skolnik Partner & Co-Founder, The Soze Agency

Peer-to-Peer Change Networks: Lessons from the Field

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The Sustainability Regulation Landscape (CxC)

The Sustainability Regulation Landscape (CxC)

11:00 am - 11:30 am

Showcase Break

11:30 am - 12:15 pm

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Deep Dive: How Influencers Raise Money & Drive Impact

Deep Dive: How Influencers Raise Money & Drive Impact

Lina Renzina Talent Relations & Partnerships, Ad Council

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The Evolving Expectations of the Gen Z Workforce

The Evolving Expectations of the Gen Z Workforce

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Marketing Circular Economy Values to Your Consumer

AmyAnn Cadwell CEO & Co-founder, The Good Trade

Marketing Circular Economy Values to Your Consumer

Transitioning to a circular economy represents a systemic shift towards tangible sustainability—a shift that consumers-at-large are making in their own lives, as well. With these consumers projected to be spending $150 billion on sustainable goods by 2021, marketing strategy is vital to bringing circular economy values through.

Panelists will deliver perspectives on how:
- They're reaching their consumers
- Satisfying transparency expectations
- Establishing credibility with preferred certifications
- Identifying trends on the horizon

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Giving Back with What You Do

Sarah Freed Head of Nonprofit Partnerships, Uber

Additional Speakers TBA

Giving Back with What You Do

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The Paths to Compensation Equality

The Paths to Compensation Equality

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Emerging Players in the Circular Economy (CxC)

Emerging Players in the Circular Economy (CxC)

12:15 pm - 1:15 pm

Lunch

1:20 pm - 2:20 pm

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Quest Presentations

Quest participants will take to the Kindred main stage to share their plans to launch or accelerate movements that shift culture, change lives and make a lasting impact.

Mental Health

Resttorative Justice

Civic Engagement

Civic Engagement

2:30 pm - 3:15 pm

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Delivering Joy and Driving Impact Through Purposeful Partnerships

Alison Moore CEO, Comic Relief USA

Delivering Joy and Driving Impact Through Purposeful Partnerships

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"Action!": Leveraging YouTube's Impact Lab

"Action!": Leveraging YouTube's Impact Lab

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Tapping the Culture-Business Connection

Tapping the Culture-Business Connection

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Next in Product Stewardship

Amy Roberts Sr. Director, Global Communications & CSR, The North Face

Next in Product Stewardship

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Fighting Financial Fragility for Better Futures

Laura Barger Chief Marketing Officer, The Financial Health Network

Franz Paasche SVP, Corporate Affairs & Communications, PayPal

Jimmy Chen Founder & CEO, Propel

Ennie Lim Co-founder & CEO, HoneyBee

Fighting Financial Fragility for Better Futures

The financial industry’s newest players are creating innovative business models that reinforce consumers’ financial security and they have a wide range of experiences hurdling legacy systems that every social enterpriser or intrapreneur should hear. In this panel discussion, you’ll learn:
- How community financial resilience improves measurable metrics as wide-ranging as retention and truancy
- What managed income and expense volatility does for the economy and your consumer base
- Where employers can support their workforce and communities’ security
- How consumer education plans can be developed into more impactful holistic programs through partnership

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The Corporate Chamber of Commerce

The Corporate Chamber of Commerce

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An Investment Strategy that Drives the Sustainable Development Goals (CxC)

An Investment Strategy that Drives the Sustainable Development Goals (CxC)

3:20 pm - 4:05 pm

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Audiences of the Future

Kimberly Davis Executive Vice President, NHL

Additional Speakers TBA

Audiences of the Future

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Designing for Inclusion

Lucy Jones Founder & CEO, FFORA

Designing for Inclusion

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Forum: Innovative Theories of Change. Setting up Shop for Maximum Impact

Forum: Innovative Theories of Change. Setting up Shop for Maximum Impact

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Do No Harm: A Framework for Radical Transparency

Do No Harm: A Framework for Radical Transparency

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Going Holistic: Building Lasting Brand Partnerships

Liz Phipps Drewett Director of Corporate Partnerships, USA, Movember

Going Holistic: Building Lasting Brand Partnerships

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Sustainability Start-Up Showcase (CxC)

Sustainability Start-Up Showcase (CxC)

4:15 pm - 4:55 pm

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Afternoon Keynote

Chance the Rapper

Founder & President, SocialWorks

Additional Keynotes TBA

Afternoon Keynote

5:00 pm - 6:00 pm

Hosted Programs

6:30 pm - 9:00 pm

Closing Party

May 14

9:30 am - 10:00 am

Breakfast

10:00 am - 10:30 am

Workout

10:30 am - 11:15 am

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Centering Purpose Authentically

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Resilience Training for Leaders

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Community Building with Care

11:15 am - 12:00 pm

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Wellness that Works

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Making Your Case: Persuasive Public Speaking & Communication

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24 Hour Power: Reducing Your Daily Carbon Footprint

10:30 am - 12:00 pm

Quests Working Sessions

12:00 pm - 12:30 pm

Grab & Go Lunch

*Schedule Subject to Change

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