Quests

Where Influence Meets Impact

Mental Health

The Climate Crisis

Civic Engagement

Restorative Justice

At Kindred 2020, onsite workshops called Quests will bring a curated group of brand, nonprofit and cultural leaders together to change the conversation around specific areas of impact. Over two and a half days, each coalition will inspire each other, learn from subject matter experts, engage with the latest data and workshop to make important conversations easier for millions of people to participate in, and too loud to ignore. At the conclusion of Kindred 2020, Quest participants will take to the Kindred main stage to share their plans with over 2,000 brand, nonprofit and cultural leaders, launching or accelerating movements that shift culture, change lives and make a lasting impact.

Mental Health

In the last decade, mental health has been elevated to the forefront of culture, yet as of 2018, 1 in 5 (47.6M) adults were living with some form of mental illness. Many Americans are uncomfortable speaking about their struggles, leading to misconceptions and stigmas around mental illness that are intensified within marginalized communities. How can we encourage conversation and education that drives mental health resources and access to every community? Kindred’s Mental Health Quest outcomes will address this critical public health concern with inclusive communications designed to spark behavioral change and fill existing gaps in the current awareness conversation.

The Climate Crisis

In October 2018, the Intergovernmental Panel on Climate Change warned that the world has 10 years to take action in order to avoid the worst effects of global warming. It’s urgent that Americans internalize the reality of the climate crisis and be inspired to act and educate their peers. At Kindred’s Climate Crisis Quest, participants will build immersive content that illustrates the connection between individual actions and the environment, inspiring the public with visions of a sustainable future and modeling dramatic accountability that can save our world.

Civic Engagement

WIP

As the nation approaches the 2020 general election, many Americans are disenfranchised or avoiding polls, and citizens are often ill-informed or misinformed about how policy affects their daily lives. Kindred’s Civic Engagement Quest will celebrate the possibility created when all Americans exercise their right vote, and rally the nation—especially Gen Z—to cast their ballots in both local, state and national elections.

Restorative Justice

WIP

As of January 2020, marijuana has been legalized for recreational use in eleven states and Washington, DC, inspiring restorative justice initiatives that include expungement and social equity programs. With legal cannabis sales totaling $10.8 billion in 2018 and less than 10% Black & Latino ownership, these efforts appear to be falling short. How do we create a truly fair cannabis industry and ensure racism is eradicated before it does more harm? At Kindred’s Cannabis & Restorative Justice Quest, we'll take a critical look at the intersection of inclusivity, equity and advocacy within the emerging American cannabis industry and identify solutions that provide a blueprint for the future.

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